How to Partner with Local Races

One of the greatest incentives for runners to run is to participate in races. It is what they love to do and why they spend hours training. It is why they spend their hard earned money on running shoes and clothing to meet their needs. The day of a race is the time for their hard work to pay off. The immense growth in the running industry over the last 10 years has made it hard to not find a local 5k to run on any given weekend. You can easily find these online through race calendars or social media posts to support all kinds of charities and great causes. One of the best incentives for runners that will make them want to be a part of your Connect Run Club are discounts to the races that they sign up for. If they can save money, it provides a greater incentive for them to join alongside you and your community as you run connected. Here are some ideas on how you can partner with local races for your runners. 

Recommendations for partnering: 

Interest: Learn about the runners in your club and what types of races they are training for or prefer to run. Gauge the interest among your runners for participation in local race and ask if they would want to run the race. 

Contact: Visit the website of each race and contact the Race Director on how you can partner with the race. Invite the Race Director to visit one of your Club or Group Runs to promote the race and ask what kind of discounts or group rates can be provided for your runners. 

Volunteer: Ask some of your runners to volunteer at the race and with their permission, provide the Race Director with volunteers to help the race. 

Second Mile Service:

Food: Offer to meet the Race Director for lunch and discuss potential partnerships to benefit the race and your run club.

Sponsor: Consider becoming an official sponsor of a local race to promote your run club. 

Charity: Motivate and encourage some of your runners to raise funds for the local charity that the race is supporting when they compete in the local race that you have partnered with. 

Resources:

  • https://www.racesonline.com/
  • http://www.onlineracecalendar.com/
  • http://runningintheusa.com/Race/
  • http://running.competitor.com/race-calendar
  • http://www.active.com/running
  • http://www.runnersworld.com/race-finder
  • http://www.mynextrace.com/
  • Twitter; Facebook; Instagram